The Solidness Quadrant provides a graphical comparison of companies based on their data’s solidness, as measured by its completeness and its legal compliance.
- Upper right: Utilizing a solid foundation
- Compliance AND completeness
- Lower right: Building on sand
- Non-compliance
- Upper left: Wasting opportunities
- Incomplete data
- Lower left: Acting negligently
- Non-compliance AND incomplete data
The best method for achieving high data solidness scores is the implementation of a Data Cape.
Legal compliance

Data completeness
Upper right quadrant: You have a solid foundation

Congratulations! If your company is in the upper right quadrant, you are operating on a solid foundation. Your data’s completeness allows you to implement successful data initiatives, and due to its compliance, you are not likely to incur any fines.
You could still use Cape.ly to streamline your approach to user-related data, and to make sure you maintain your great position. Furthermore, Cape.ly could help you decrease your costs and increase profitability.
Lower right quadrant: You are building on sand

If your company is in the lower right quadrant, your organization seems to have the data it needs to operate. However, it is likely that there are significant issues regarding the data’s legality.
Authorities, lawyers, and consumer activists can inquire at any moment, eroding the foundation based on legal issues and putting an end to the respective use cases. Use Cape.ly to get rid of legal threats lingering in the background.
Upper left quadrant: You are wasting opportunities

If your company is in the upper left quadrant, your organization seems to deeply care about compliance. However, it is likely that there are significant issues regarding the availability of data required to operate successfully.
Your organization is missing out on a lot of opportunities that could ensure the company’s long-term success. Use Cape.ly to get the data your business needs (quality) and to the full extent that’s legally possible (quantity).