Compliant and complete analytics data for product managers
Stop building on sand: Developing a product and its roadmap heavily relies on measuring user behavior. However, legal and technical limitations erode that data. Our privacy-first approach captures as much user interactions as legally and technically possible, supplemented by synthetic data points, to provide you with a rock-solid data foundation for product managers.
Avoid this problem: Low-quality user insights and the risk of fines
If you work with incomplete data, it’s not unlikely that you prioritize the wrong things in your product roadmap based on the data available. Additionally, the more blind spots you have the more you will need to augment quantitive with qualitative data. The big problem for product managers is that more often than not there is a discrepancy between what users say they want and what the data actually shows.
If you ignore compliance requirements, you could easily upset your users and the authorities alike. However, it is usually relatively easy to ask for consent due to the existing contractual relationship with customers.
Our approach: Product usage data that is both compliant and complete
Contrary to popular belief, lawful data doesn’t mean less data. It can still be complete, but it requires a much more sophisticated approach:
We call it the Data Cape because of its ability to resist data erosion and data loss, similar to how a geological cape is able to resist land erosion.
Using this approach, we make sure to collect the best product usage data possible to support you and the teams you work with.
The outcome: No more data worries, you can focus on your product
Managing a product is a full-time job, often even more than that, and requires your undivided attention. That’s why we don’t just provide our compliance platform but bundle it with corresponding implementation services.
That means you don’t have to worry about anything that happens upstream before you receive the data because we take care of the entire process.