Easy to implement analytics for software engineers, compliant and complete
Stop wasting development resources: When you collect analytics events and other PII, you have to work with a lot of legal and technical limitations that can erode the data. Our privacy-first approach requires minimal development efforts because the heavy lifting is done by our compliance platform.
Avoid this problem: Wasting developer resources, slowing them down
When introducing new tools that collect user data, they need to be implemented into websites, apps, and other systems. Tag managers can make this process easier but, using a traditional approach, it is still going to be the development teams that need to provide the requested data points.
Developer resources are scarce at most companies, so not only do outdated approaches to data collection waste them, they also get in the way of product development, sometimes even blocking the release of new features. Depending on the size of the company, this can have huge financial impacts.
Our approach: Easy data that is both compliant and complete
Contrary to popular belief, analytics implementations can be minimal and still produce the best data possible and be legally compliant. However, a much more sophisticated approach is required:
We call it the Data Cape because of its ability to resist data erosion and data loss, similar to how a geological cape is able to resist land erosion. Likewise, a data cape provides a solid foundation that can withstand even the worst storm.
The outcome: Minimal dev efforts spent on data capturing
Most technical platforms don’t include the services required to implement them. However, because we believe that both go hand in hand, and it requires significant efforts and knowledge to achieve compliant and complete data, we offer our platform with the corresponding implementation services as a package.
We work closely with software developers to keep their efforts at an absolute minimum, using more than a decade of experience in this field. Everything else is done by us and our compliance platform.