As a data scientist: 4x your productivity to better serve your customers and create more value

Based on a decade of experience, we understand your needs:

  • Accurate event data, ideally with guaranteed quality
  • Data models optimized for data science
  • No unexpected schema changes

Our product is built on the belief that data scientists shouldn’t spend 75% of their time preparing data. We provide analytics / clickstream / behavioral event data like Software as a Service.

With our Data as a Service, you can forget about data issues and implementation complexities. Everything is done for you:

  • We collect your event data (implementation included)
  • We monitor and validate your data, handle any issues
  • We optimize your data for usability

We guarantee high-quality data to support your use cases.

Data optimized for data science, machine learning, and AI

The data we produce for you is suitable for rather basic data use cases, but supports advanced use cases as well.

Because our DaaS is one single data stream, we put a lot of effort to assure its general compatibility and versatility.

Our data is optimized for programmatic consumption first, so any data point that can exist on its own is kept separate, for example.

You can use the transformation features of our DaaS platform to adjust the data to your needs, e.g. localizing, modeling for specific use cases, or preparing for specific analysis.

Fixing data issues downstream is exponentially more expensive

A high-quality implementation to collect high-quality data costs more than a low-quality one, but dealing with low-quality data incurs even more costs downstream.

You have probably heard of “garbage in, garbage out” (or GIGO), which further contributes to the problem: The further downstream you move, the less likely it gets that you can actually fix your data.

That’s why our platform includes:

  • Data models optimized for data science use cases
  • Schema enforcement and data contracts
  • Constant adjustments to evolving environments
  • Event data based on best practices from a decade of experience

You need to measure everything to answer the why, not just the what

You can’t manage what you don’t measure. And if you don’t measure enough, a lot of questions remain unanswered making it difficult to provide actionable insights.

You may have been given this advice before: Focus on a few important data points and make sure that data is accurate and reliable. We strongly disagree with this limiting approach.

Transactional data answers the what, event data answers the why. So if you want to answer the why, you need a complete picture of what happened, as everything can affect a user’s behavior.

Our Data as a Service aims to cover everything. And if something is missing and technically possible, we add it.

Up to 50% more economical than options without a data quality guarantee

By standardizing and automating our implementation process and building lots of automated services around it, we are able to offer you very competitive pricing.

You will also receive a refund for every day that quality standards are not met, and we will resolve any data issue at no additional cost. Who wouldn’t like that?

The difference between DaaS and agencies / consultants

More than a decade of consulting and helping clients with their data issues has made us realize that the approach to collect data to create value is inherently broken.

Most companies work with their service providers on their data collection together. Unfortunately, shared responsibilities don’t work for increasingly complex implementations.

Instead, we recommend to make the data and its quality the responsibility of just one party so that the deliverable can be measured, and somebody can be held accountable.

Our DaaS comes with a data quality guarantee and can be used by you and your partners. We believe that agencies create a lot of value, but data creation requires undivided attention.

Stop worrying about data collection and quality: We’ve got it covered

We focus 100% on collecting the best data possible and covering as much of the user journey as possible. Unlike agencies, we don’t analyze the data, and unlike analytics vendors, we don’t store any data and use it.

Our sole focus is the data and its quality, so we constantly adjust your implementation to technological changes, and integrate the data from various sources:

  • Websites, SPAs, PWAs, etc.
  • iOS, Android, smart device apps
  • Ads, online & offline user journey
  • CRMs, emails, SMS, chats, calls, etc.

Spend less time on tedious data tasks and focus on creating value through your use cases.

Your data and its quality are constantly monitored

We have been collecting high-quality event data for over a decade. Our DaaS platform incorporates everything we have learned along the way to ensure your data is accurate. These are just some of the features:

  • Data schema validation
  • Data schema monitoring and alerting
  • Data transformations and customizations
  • Ability to apply custom business logic to the data
  • User identity resolution
  • PII pseudonymization and anonymization

Our platform covers the entire data creation process.

For a yearly flat fee: Ready-to-use, high-quality event data

Analytics vendors offer tools, agencies offer consulting services. We provide the end product, the data, as a service.

With data quality and reliability being our sole focus, we enable you and your stakeholders to focus on your use cases.

Similar to SaaS, our Data as a Service approach is worry-free and about 50% more cost-effective than traditional models.

We integrate seamlessly with your existing software solutions and service providers by taking care of the implementation.

What Cape.ly does

  • Collect event data and provide it to downstream consumers
  • Work with your IT on our highly automated implementation
  • Guarantee the data quality based on 10+ years of experience

What Cape.ly doesn’t do

  • Store data long-term or provide analytics features
  • Read from downstream consumers or do reverse ETL
  • Not an agency, a data lake, a CDP, or an analytics tool

Data as a Service

Focus on creating business value with data you can trust and build on.

Stop worrying about data issues. Use your tools to their fullest potential.

Let us take care of everything, based on our 10+ years of experience.

A new and modern approach to collecting and using event data: Single Source of Truth by design

From a data architecture perspective, analytics tools, data stacks, and marketing technologies are all just data pipelines that consist of the same components:

  • Creating / collecting data
  • Processing data
  • Storing data
  • Using data / creating value

Instead of having all these solutions create redundant, usually inconsistent, and often low-quality data, it’s better to create data only once and focus on its quality.

With our DaaS, you can stream the same data into different MarTech tools, analytics solutions, and data pipelines to ensure overall consistency and remove redundancies.

Keep your data compliant with privacy rules and regulations

Your data is one of your biggest assets, but could also be one of your biggest liabilities due to legal compliance requirements.

Reduce your risk with our legal compliance framework that covers North America and Europe. We also support a variety of Consent Management Platforms.

Coming originally from Europe, we have many years of experience dealing with strict privacy laws. That’s why, with just a few clicks, you can set up:

  • Anonymization
  • Pseudonymization
  • Cohort-based analytics
  • and more!