Compliant and complete PII data from a legal perspective
Stop building on sand: When businesses collect user-related data and PII, legal limitations erode the data. Our privacy-first approach captures as much data as legally possible, supplemented by synthetic data points, to provide most (if not all) your teams with one central, rock-solid data foundation.
Avoid this problem: Employees causing fines and reputational damage
Data is figuratively the new oil and almost any company relies heavily on it. However, data is a double-edged sword, especially when it is user-related. When the violations of an individual or entire teams are severe enough, authorities, both domestic and international, can impose significant fines, and lawyers may file class action lawsuits.
Additionally, getting caught using data illegally can lead to significant reputational damages to the brand and make it harder for everyone to achieve their business goals, meaning the actions of one or very few people can have drastic consequences for everyone.
Our approach: User-related data that is both compliant and complete
Contrary to popular belief, lawful data doesn’t mean less data. It can still be complete, but it requires a much more sophisticated approach:
We call it the Data Cape because of its ability to resist data erosion and data loss, similar to how a geological cape is able to resist land erosion.
Likewise, a data cape provides a solid foundation that can withstand even the worst storm, or in other words: The data is centrally monitored for legal compliance for risk-free use by anyone in the org.
The outcome: Minimized risk of fines, lawsuits, or reputational damage
Our product consists of two parts, the technical platform and the services required to implement it. Because both goes hand in hand, not only from a data completeness perspective, but even more so from a legal perspective, we offer our compliance platform with corresponding implementation services as a package.
It requires significant efforts and knowledge to achieve legally compliant implementations that produce complete data, but the great thing for your organization is that nobody has to worry about anything other than actually using the data. Everything upstream before the teams receive the data is taken care of by us.