As a digital marketer: Power all your various tools from one high-quality data source you can trust

Based on a decade of experience, we understand your needs:

• Accurate event data, ideally with guaranteed quality
• Data shared across all different MarTech tools
• Coverage of as many events as possible

Our product is built on the belief that digital marketers should be able to focus on marketing and not have to worry about the underlying data. We provide analytics / clickstream / event data like SaaS. With our Data as a Service (DaaS), everything is done for you:

• We collect your event data (implementation included)
• We monitor and validate your data, handle any issues
• We optimize your data for usability

We guarantee quality event data to support your use cases.

One tool-agnostic, future-proof, and cost-effective implementation for everything

Our implementation is the last one you’ll ever need, and you don’t have to lift a finger. We’ll replace all your current legacy implementations and data collectors with just one.

Free your websites and apps from legacy code slowing them down (maybe even breaking them) to make a lot of people very happy:

• Your users and customers
• Your UX / site reliability team
• Your security and compliance team

The data we collect for you can be used with all kinds of marketing technologies and data stacks.

A new and modern approach to collecting and using event data: Single Source of Truth by design

From a data architecture perspective, analytics tools, data stacks, and marketing technologies are all just data pipelines that consist of the same components:

• Creating / collecting data
• Processing data
• Storing data
• Using data / creating value

Instead of having all these solutions create redundant, usually inconsistent, and often low-quality data, it’s better to create data only once and focus on its quality.

With our DaaS, you can stream the same data into different MarTech tools, analytics solutions, and data pipelines to ensure overall consistency and remove redundancies.

You need to measure everything to answer the why, not just the what

You can’t manage what you don’t measure. And if you don’t measure enough, a lot of questions remain unanswered making it difficult to provide actionable insights.

You may have been given this advice before: Focus on a few important data points and make sure that data is accurate and reliable. We strongly disagree with this limiting approach.

Transactional data answers the what, event data answers the why. So to answer the why, you need a complete picture of what happened, as anything can affect a user’s behavior.

Our Data as a Service aims to cover everything. And if something is missing and technically possible, we add it.

The difference between DaaS and agencies / consultants

More than a decade of consulting and helping clients with their data issues has made us realize that the approach to collect data to create value is inherently broken.

Most companies work with their service providers on their data collection together. Unfortunately, shared responsibilities don’t work for increasingly complex implementations.

Instead, we recommend to make the data and its quality the responsibility of just one party so that the deliverable can be measured, and somebody can be held accountable.

Our DaaS comes with a data quality guarantee and can be used by you and your partners. We believe that agencies create a lot of value, but data creation requires undivided attention.

Stop worrying about data collection and quality: We’ve got it covered

We focus 100% on collecting the best data possible and covering as much of the user journey as possible. Unlike agencies, we don’t analyze the data, and unlike analytics vendors, we don’t store any data and use it.

Our sole focus is the data and its quality, so we constantly adjust your implementation to technological changes, and integrate the data from various sources:

• Websites, SPAs, PWAs, etc.
• iOS, Android, smart device apps
• Ads, online & offline user journey
• CRMs, emails, SMS, chats, calls, etc.

Spend less time on tedious data tasks and focus on creating value through your use cases.

DaaS for partners: Agencies, consultants, vendors, platforms

Our DaaS platform is not limited to “end users”. You can use it for your customers as well, for example:

• Agencies that offer data-driven services, e.g. ads
• Consultants that build pipelines with user event data
• Vendors of solutions that consume event data, e.g. marketing technologies
• Platform providers that need analytics features in their products, e.g. B2B SaaS

Instead of dealing with data issues, focus on creating value for your customers. Our DaaS takes care of everything behind the scenes so you can focus on core features and services.

Obsession for quality and more than a decade of experience

Hey there, my name is Ian and I am the founder of Cape.ly.

For over a decade now, I have architected analytics implementations and debugged them at the network and source code level to deliver the best event data possible.

My work with medium-sized to large companies in North America and Europe has provided me with a wealth of experience and a unique combination of traits:

• Stereotypical German obsession for quality
• Stereotypical Canadian kindness
• Company in the business and data hub New York City

I believe very few have as deep an understanding of all the client-side and server-side technological details that affect data quality and reliability as I and other team members do.

You can find more information about past projects on my profiles on Cape.ly and LinkedIn, or on my personal website.