As a digital analyst: Support your internal stakeholders with reliable data and actionable insights
Based on a decade of experience, we understand your needs:
- Accurate event data, ideally with guaranteed quality
- Data shared across all different MarTech tools
- Coverage of as many user events as possible
Our product is built on the belief that digital analysts should be able to support their stakeholders and not have to worry about the underlying data. We provide analytics / clickstream / event data like SaaS. With our Data as a Service (DaaS), everything is done for you:
- We collect your event data (implementation included)
- We monitor and validate your data, handle any issues
- We optimize your data for usability
We guarantee quality event data to support your use cases.
Up to 50% lower cost than options without guaranteed data quality
By standardizing and automating our implementation process and building lots of automated services around it, we are able to offer you very competitive pricing.
You will also receive a refund for every day that quality standards are not met, and we will resolve any data issue at no additional cost. Who wouldn’t like that?
One tool-agnostic, future-proof, and cost-effective implementation for everything
Our implementation is the last one you’ll ever need, and you don’t have to lift a finger. We’ll replace all your current legacy implementations and data collectors with just one.
Free your websites and apps from legacy code slowing them down (maybe even breaking them) to make a lot of people very happy:
- Your users and customers
- Your UX / site reliability team
- Your security and compliance team
The data we collect for you can be used with all kinds of marketing technologies and data stacks.
For a flat fee: Ready-to-use, high-quality event data
Analytics vendors offer tools, agencies offer consulting services. We provide the end product, the data, as a service.
With data quality and reliability being our sole focus, we enable you and your stakeholders to focus on your use cases.
Similar to SaaS, our Data as a Service approach is worry-free and about 50% more cost-effective than traditional models.
We integrate seamlessly with your existing software solutions and service providers by taking care of the implementation.
The difference between DaaS and agencies / consultants
More than a decade of consulting and helping clients with their data issues has made us realize that the approach to collect data to create value is inherently broken.
Most companies work with their service providers on their data collection together. Unfortunately, shared responsibilities don’t work for increasingly complex implementations.
Instead, we recommend to make the data and its quality the responsibility of just one party so that the deliverable can be measured, and somebody can be held accountable.
Our DaaS comes with a data quality guarantee and can be used by you and your partners. We believe that agencies create a lot of value, but data creation requires undivided attention.
What Cape.ly does
- Collect event data and provide it to downstream consumers
- Work with your IT on our highly automated implementation
- Guarantee the data quality based on 10+ years of experience
What Cape.ly doesn’t do
- Store data long-term or provide analytics features
- Read from downstream consumers or do reverse ETL
- Not an agency, a data lake, a CDP, or an analytics tool
Data as a Service
Focus on creating business value with data you can trust and build on.
Stop worrying about data issues. Use your tools to their fullest potential.
Let us take care of everything, based on our 10+ years of experience.
Stop worrying about data collection and quality: We’ve got it covered
We focus 100% on collecting the best data possible and covering as much of the user journey as possible. Unlike agencies, we don’t analyze the data, and unlike analytics vendors, we don’t store any data and use it.
Our sole focus is the data and its quality, so we constantly adjust your implementation to technological changes, and integrate the data from various sources:
- Websites, SPAs, PWAs, etc.
- iOS, Android, smart device apps
- Ads, online & offline user journey
- CRMs, emails, SMS, chats, calls, etc.
Spend less time on tedious data tasks and focus on creating value through your use cases.
Enabling all your use cases that require quality event data
- Machine learning and artificial intelligence
- Marketing spend allocation / ROI optimization
- User journey and user behavior analytics
- Product analytics / user experience analytics
- Dashboards and reports, e.g. for management
- One 360 degree view on the customer or user
- Ecommerce analytics, e.g. checkout funnels
- Conversion rate optimization (CRO)
- Churn reduction
- Customer activation
- Dynamic pricing
- a/b/n testing and personalization
Got a use case that isn’t listed here? Please let us know.
You need to measure everything to answer the why, not just the what
You can’t manage what you don’t measure. And if you don’t measure enough, a lot of questions remain unanswered making it difficult to provide actionable insights.
You may have been given this advice before: Focus on a few important data points and make sure that data is accurate and reliable. We strongly disagree with this limiting approach.
Transactional data answers the what, event data answers the why. So to answer the why, you need a complete picture of what happened, as anything can affect a user’s behavior.
Our Data as a Service aims to cover everything. And if something is missing and technically possible, we add it.
Your data and its quality are constantly monitored
We have been collecting high-quality event data for over a decade. Our DaaS platform incorporates everything we have learned along the way to ensure your data is accurate. These are just some of the features:
- Data schema validation
- Data schema monitoring and alerting
- Data transformations and customizations
- Ability to apply custom business logic to the data
- User identity resolution
- PII pseudonymization and anonymization
Our platform covers the entire data creation process.
A new and modern approach to collecting and using event data: Single Source of Truth by design
From a data architecture perspective, analytics tools, data stacks, and marketing technologies are all just data pipelines that consist of the same components:
- Creating / collecting data
- Processing data
- Storing data
- Using data / creating value
Instead of having all these solutions create redundant, usually inconsistent, and often low-quality data, it’s better to create data only once and focus on its quality.
With our DaaS, you can stream the same data into different MarTech tools, analytics solutions, and data pipelines to ensure overall consistency and remove redundancies.
Keep your data compliant with privacy rules and regulations
Your data is one of your biggest assets, but could also be one of your biggest liabilities due to legal compliance requirements.
Reduce your risk with our legal compliance framework that covers North America and Europe. We also support a variety of Consent Management Platforms.
Coming originally from Europe, we have many years of experience dealing with strict privacy laws. That’s why, with just a few clicks, you can set up:
- Cohort-based analytics
- and more!
Fixing data issues downstream is exponentially more expensive
A high-quality implementation to collect high-quality data costs more than a low-quality one, but dealing with low-quality data incurs even more costs downstream.
You have probably heard of “garbage in, garbage out” (or GIGO), which further contributes to the problem: The further downstream you move, the less likely it gets that you can actually fix your data.
That’s why our platform includes:
- Data models optimized for data science use cases
- Schema enforcement and data contracts
- Constant adjustments to evolving environments
- Event data based on best practices from a decade of experience
Data optimized for data science, machine learning, and AI
The data we produce for you is suitable for rather basic data use cases, but supports advanced use cases as well.
Because our DaaS is one single data stream, we put a lot of effort to assure its general compatibility and versatility.
Our data is optimized for programmatic consumption first, so any data point that can exist on its own is kept separate, for example.
You can use the transformation features of our DaaS platform to adjust the data to your needs, e.g. localizing, modeling for specific use cases, or preparing for specific analysis.
Obsession for quality and more than a decade of experience
Hey there, my name is Ian and I am the founder of Cape.ly.
For over a decade now, I have architected analytics implementations and debugged them at the network and source code level to deliver the best event data possible.
My work with medium-sized to large companies in North America and Europe has provided me with a wealth of experience and a unique combination of traits:
- Stereotypical German obsession for quality
- Stereotypical Canadian kindness
- Company in the business and data hub New York City
I believe very few have as deep an understanding of all the client-side and server-side technological details that affect data quality and reliability as I and other team members do.