At a glance: Compliance versus completeness
Marketing & Product
Data & Engineering
Organization
Marketing & Ecommerce
- Marketing ROI analytics
- Campaigns & attribution
- Conversion rate optimization
- Testing / personalization
- E-commerce analytics
- Dynamic pricing
Customer & Product
- Customer journey analytics
- Customer activation
- One 360° customer view
- User behavior analytics
- Churn reduction
- Product / UX analytics