Don’t build on non-compliant or incomplete data
The current approach to user data is broken. Most businesses incorrectly assume they have to make a tough decision: Legally compliant OR complete data.
When businesses opt for data completeness over compliance, they face serious fines and can be forced to stop using their data altogether at any moment.
However, simple compliance solutions significantly limit the amount of data, creating weak, eroding foundations that impede teams, hinder AI, and put business success at risk.
Don’t accept audits or missing data as lingering threats
If businesses want to be successful with user data long-term, there can’t be threats lingering in the background that could become very relevant at any moment.
Authorities, lawyers, and activists can inquire at any moment, eroding the foundation based on legal issues, putting an end to the respective use cases.
Data missing due to compliance concerns can also significantly effect the feasibility of new use cases, either reducing their ROI or rendering them unviable.
Rock-solid data, compliant and complete, is what you need
Contrary to popular belief, for 99% of use cases, user data that is both compliant and complete is possible. However, it requires a lot more work and specialized knowledge.
A deep understanding is necessary of the legal and technological possibilities and boundaries, combined with the ability to model this type of data for different use cases.
We used a decade of experience to develop the Data Cape, a way to create compliant and complete user data for the entire organization: Dependable and not prone to erosion.
What Cape.ly can do for you
We provide ready-to-use data, compliant and complete, so you can focus on what really matters: Creating business value through your use cases. Our platform feeds the necessary data into your tools, while we take care of everything upstream, all for a fixed monthly fee.
Cape.ly Services
Data gathering
- Initial implementation
- Ongoing updates
- etc.
Cape.ly Platform
Data distribution
- Legal compliance
- Data modifications
- etc.
Your company
Data consumption
- Connect your tools
- Enable your use cases
- etc.
Cape.ly Services: We gather the data for you
Achieving compliance and completeness starts at the source, where data is first created. Therefore, most of our plans include initial and ongoing implementation services.
We collect user events (also known as digital analytics, clickstream, behavioral data) from websites and mobile apps, but also other user-facing systems, e.g. CRMs.
Using an approach that minimizes the work load for developers, we collaborate with your technical teams or partners to gather the data you request through our platform.
Cape.ly Platform: We prepare the data for you
Our platform receives all the user data and distributes it to the systems you specify, e.g. cloud platforms, data pipelines, analytics tools, and marketing technologies.
The user interface contains, among many other things, a central place to manage your data requirements, configure compliance measures, and run audits and reports.
Here, you also set up where to send the data, including any data modifications you may want to be applied. For compliance reasons, we only store data temporarily.
Your company: Use the data in all your tools
Data-driven businesses need compliant and complete user data in all their tools and for all their use cases, and that’s exactly what we provide to customers like you.
Your work starts when you retrieve the data in your tools to implement your use cases. Everything before the data consumption step is done by us, for a fixed monthly fee.
Sending the data to a new tool or use case can be done very easily as well. You should never need an additional implementation, other than the one we maintain for you.
Ensure global legal compliance
Our platform takes into account a user’s consent status to ensure compliance. However, our unique approach adjusts the data at the most granular level: individual data points.
Our main priority will always be compliance. But almost equally as important is to provide as much data as possible, which is why we pursue our data-point-level approach.
Software can accidentally expose more user-related data than intended. That’s why our monitoring features constantly scan the data flowing through for potential leaks of PII.
Guaranteed the most complete data
Our solution is the result of more than a decade of maximizing data for use cases while ensuring compliance. That’s why we optimize every individual data point.
When users consented to the processing of their PII, there is generally no problem. However, if the consent is limited or none given at all, our platform has to make adjustments.
Without consent, our platform randomizes PII while persisting as much non-PII information as possible, for example to allow ad campaign conversion measurement.
Reliably achieve your work objectives
When we talk to people that use data in their job, non-compliant and non-existent data comes up all the time. They complain about the data’s quality and legal uncertainty.
Companies rely on data like never before, so data workers should not have to worry about compliance and figuring out international legal requirements on their own.
We want to give data workers peace of mind and allow them to focus on their actual work objectives. We use more than a decade of experience to enable all kinds of use cases.
What makes us unique: 100% focus on the data
Based on a decade of experience, one thing is clear: A tool can only be as good as the data fed into it. That’s why our platform comes with corresponding implementation services.
While other tool vendors gather data to enable features in their products, our product is the data. So we spend all our energy on its quality, mainly compliance and completeness.
The efforts other tool vendors spend on helping users with their product’s features, we spend on making sure our tool is implemented correctly to ensure the best data quality.
Global approach to privacy out of Europe
Originally from Germany, we always dealt with very strict privacy rules and regulations. Ensuring compliance while enabling downstream use cases has become our passion.
Even before the EU created GDPR, we helped German clients gather complete data that was compliant with the strict German privacy laws preceding EU-wide regulation.
We monitor developments globally and adjust our platform accordingly. It helps that the ideas and values behind GDPR continue to influence privacy legislation around the world.
More than a decade of experience
The company was founded more than a decade ago in Germany to help medium-sized to large companies gather compliant and complete data using digital analytics tools.
We have worked with companies in Europe and North America from a variety of industries, e.g. retail, media, travel, telecommunications, utilities, finance and insurance.
By working on dozens of initial implementations and fixing existing ones, we have learned something that not many realize: A tool can only be as good as the data fed into it.