Our promise to you: Why you’ll love working with us and our data

Cape.ly solves the data industry’s biggest problem with technology based on 10+ years of experience

“Garbage in, garbage out” refers to the fact that low-quality inputs (source data) can’t produce high-quality outputs. User event data, also known as analytics or clickstream data, is the hardest to get right, but it is absolutely necessary to answer the why, not just the what.

While data professionals are well aware of this issue, most vendors prefer not to talk about the open secret that their solutions usually require high-quality data to work really well, with the exception of data quality tools, obviously. 😉

We are building technology to solve this issue and provide everyone and every tool with data from a central, high-quality source. The US company is based out of New York City and has a German subsidiary.

A new and modern approach to collecting and using event data: Single Source of Truth by design

From a data architecture perspective, analytics tools, data stacks, and marketing technologies are all just data pipelines that consist of the same components:

• Creating / collecting data
• Processing data
• Storing data
• Using data / creating value

Instead of having all these solutions create redundant, usually inconsistent, and often low-quality data, it’s better to create data only once and focus on its quality.

With our DaaS, you can stream the same data into different MarTech tools, analytics solutions, and data pipelines to ensure overall consistency and remove redundancies.

You need to measure everything to answer the why, not just the what

You can’t manage what you don’t measure. And if you don’t measure enough, a lot of questions remain unanswered making it difficult to provide actionable insights.

You may have been given this advice before: Focus on a few important data points and make sure that data is accurate and reliable. We strongly disagree with this limiting approach.

Transactional data answers the what, event data answers the why. So if you want to answer the why, you need a complete picture of what happened, as everything can affect a user’s behavior.

Our Data as a Service aims to cover everything. And if something is missing and technically possible, we add it.

Stop worrying about data collection and quality: We’ve got it covered

We focus 100% on collecting the best data possible and covering as much of the user journey as possible. Unlike agencies, we don’t analyze the data, and unlike analytics vendors, we don’t store any data and use it.

Our sole focus is the data and its quality, so we constantly adjust your implementation to technological changes, and integrate the data from various sources:

• Websites, SPAs, PWAs, etc.
• iOS, Android, smart device apps
• Ads, online & offline user journey
• CRMs, emails, SMS, chats, calls, etc.

Spend less time on tedious data tasks and focus on creating value through your use cases.

One tool-agnostic, future-proof, and cost-effective implementation for everything

Our implementation is the last one you’ll ever need, and you don’t have to lift a finger. We’ll replace all your current legacy implementations and data collectors with just one.

Free your websites and apps from legacy code slowing them down (maybe even breaking them) to make a lot of people very happy:

• Your users and customers
• Your UX / site reliability team
• Your security and compliance team

The data we collect for you can be used with all kinds of marketing technologies and data stacks.